3/09: social media

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Northwest Editors Guild Meeting, March 9, 2009

Hosted by: Michele Whitehead and Karalynn Ott, with Susan Hodges

 

The meeting centered around the questions, "Who uses social media? What sites are worthwhile? What, and whom, are all these sites for, anyway?"

 

Michele and Karalynn gathered a selection of articles and posts both explaining and discussing the benefits, pitfalls, and trends in social media. They will provide a link to all the articles at the end of these notes.

 

Members' thoughts on/General perception of these networks:

 

MySpace

For youngest group of users, and artists, musicians, and others selling something

 

Facebook

For largest cross-section of users, mostly in their 20s-50s 

 

TBD 

For "grown-ups" over 40 

 

Biznik 

For independent business owners and "solopreneurs"

 

Twitter 

For business, blogging, and chatter 

 

LinkedIn 

For business

 

Twitter

"Instant messaging the world" -send instant messages of 140 characters or less 

You can directly contact clients and agents 

Follow interesting people, people in your field, people who can help with a project 

You can search for people who can be sources for a project 

A place to get story ideas 

A place to stay informed 

A place to see what "everyone is talking about" today 

A wide net in which to toss out your ideas, thoughts, information

 

Cons

Too much information? Minutia?

 

 

Facebook (The guild should/does have a page? Board to discuss)

Fortune magazine article, "How Facebook is taking over our Lives"

The creator of Facebook wanted it to become a "digital phonebook"

Cons

Throwing sheep, sending karma, chain letters, selling friends, etc. a waste of time and unprofessional Civil liberties/privacy of information questions raised 

Facebook owns whatever you write, private or not 

Is becoming a big marketing tool for companies 

Silly, for younger folks, not business-y enough for many 

Privacy issues - settings (lots of questions); should one have 2 profiles (a professional and a personal? fake profiles?) 

See NYT article re: subsets of friends for safety 

(don't fill out the "tag" 25 questions I want to know about you") not safe/identity theft

Pros

Groups can be good for business 

Create discussion groups and then create events related to those groups 

Post events listed on other sites 

Search for people with common interests 

Used for recruiting 

Great for promoting events 

Great way to gather information for projects

 

 

LinkedIn

Article, "10 Ways to Use LinkedIn to find a job" Facebook post from Guy Kawasaki

Pros

Great online resumé-also an opportunity to have a Web presence if you don't have your own website 

Groups and discussions are helpful 

Builds relationships 

Q&A feature is excellent - establish expertise in a topic or field 

People often refer potential clients to read recommendations on LI 

Growing in use, not too many editors finding it useful yet

Cons

Boring presentation 

Limited use unless you pay 

Tedious to figure out all the features

 

 

Biznik

Focuses on building community for mutual success through referrals 

Lots of live, local events 

Three levels of membership: free, $10/mo., $24/mo. 

Members are all doing what they love 

Biznik profiles have amazing "Google juice" - show up high in a Google search 

Monthly event shows you how to make best use of Biznik, "Minding Your Own Biznik"

 

 

 

Lively discussions ran throughout the meeting, including:

"Don't be afraid to say what you do."

"Now, most jobs are word of mouth."

Largest % of referrals come from 2 degrees out (friend of a friend) How do you choose what information you share on Facebook? How do you think about social media? The etiquette of social media is still evolving. Some people get it, some don't. 

"I thought Twitter was just for cell phones."

Do you use just one email, or do you use different ones for business and personal? 

Who has a website? Why? Why not? 

Is your website a business card or a portfolio/CV? 

Social media sites get more traffic than websites - point profile viewers to website 

Do you want to be on the bandwagon? 

SEO 

Requests for work you don't want? Post info on profile: "I'm busy for the next 16 months."

The Guild needs a bigger presence online.

 

Wonderful questions (from Marguerite Langlois): thought process one can employ when considering whether/how much to delve into social media:

"It's about choosing what I want." 

"What kind of connections do I want?" 

"What audience do I want?" 

"What type of communications am I looking for?" 

"What is my message? "

"What the purpose of this for me?" 

"What results do I want?" 

"How much time do I want to spend on this?"

 

Fear that you can't retract anything that's posted on the Internet

 

User agreements are scary and deceitful 

 

Facebook's announcement that they owned everything written on site & user backlash 

 

No one knows if LI and Biznik are any better, although Biznik strives for transparency 

 

None of the sites walk you through how to use them (high frustration level)

 

This discussion will be continued in a breakout session at the 2009 Guild conference. 

 

Useful, related links

"Social networking also works for Tacoma business"

 

"Tens Ways to Use LinkedIn to Find a Job"

 

"8 Ways that Twitter Can Grow Your Freelance Business"

 

"Twitter For Freelance Writers - I've Signed Up, Now What?"

 

"Twitter? It's What You Make It"

 

"How to Use Twitter to Grow Your Business"

 

"35 Twitter Tips from 35 Twitter Users"

 

"How Facebook is taking over our lives"

 

"When Everyone's a Friend, Is Anything Private?"

 

Advertising on Facebook

 

"How to Delete Accounts from Any Website"

 

"How to Friend Mom, Dad, and the Boss on Facebook...Safely"

 "Koobface, Other Worms Target Facebook Friends"

 

Meeting guests Suzanne Griscom and Annika Hipple are both available to assist members in getting connected to the sites of your choice. They can be reached at:

 

Annika Hipple

annikahipple[at]yahoo{dot}com  and

 

Suzanne Griscom

That Wordsmith Editing, Writing & Coaching Services 

Suzanne{at}wisewillow[dot]org 

www.ThatWordsmith.com (in process) 

http://biznik.com/members/suzanne-griscom

www.LinkedIn.com 

www.Twitter.com/ThatWordsmith 

Land: 206-533-2040 

Air: 206-331-1705  

 

--notes provided by Suzanne Griscom and Michele Whitehead

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